This is visible in some of late 90’s / early 2000’s best hip hop fashion advertisements featuring the likes of rappers Capone and Noreaga, DMX and Mobb Deep: Classic Ecko ads Solely? Not actually, as Ecko always took great care of collaborating with other creatives from the fields of music, art and sports. His career could span several articles, but if you want to learn more check out our piece on his magazine Complex.īut back in the days – MC Search of legendary hip hop group 3rd Basseven did the marketing in the early years of the brand – it was solely about fashion. Ecko Unlimited was founded in 1993 by Marc Ecko, fashion designer and entrepreneur, also known for starting the media powerhouse Complex in 2002. The rhino is to hip hop fashion what the swoosh is to footwear. Another place where you might have encountered the brand is on the cover of British RnB crooner Craig David’s UK No.1 single Rendezvous. Whenever you opened a hiphop magazine in 2001, you made eye contact with their model rocking a crispy baby blue Mecca hoodie. is one of the most well known ads the brand put to print. The evolution of Mecca ads (mid 90’s – late 2000’s) Started out as a straight hip hop brand flashing big logos, it shifted into a more fashionable field, especially with their denim range MeccaDNM. The last purchase was made in 2008 by Diddy and his Sean John enterprise, but even if the brand’s last Instagram post (…from 2016) suggests otherwise, Enyce has not yet returned to the market.Īlso hailing from the East Coast Mecca USA saw the light of day in 1995. While releasing outstanding pieces throughout the 2000’s, Enyce fell prey to what was acquired several times and now existing solely in limbo. The brand was started in 1996 by Lando Felix, Tony Shellman and Evany Davis – three partners who met while working at a former fashion brand – and sold multiple times throughout its history. Of course the name is a nod to New York City, the founding ground of Mecca, USA, but because of early support by a well known Italian sneaker brand, the name is pronounced in Italian fashion – “en-ne-che”. We can’t wait to see what founder Carmella Ehlke has up her sleeve. The brand recently announced a comeback for Spring/Summer 2023, highlighting their history as a hub for creatives. Ehlke was aware that her hip hop inspired clothing could also absorb 60’s modern art, pop culture of today’s Japan and elements of European streetwear and his fashion designers – creating an international consciousness. Founder Camella Ehlke has always been fascinated with the construction of technical garments and included aspects learned by experimenting with parachutes and sailing gear into her designs. The brand always focussed on an openness to new ideas and techniques to keep ahead of the competition. And especially the 5 Deadly Venoms tee is an all-time classic. Their technical pieces like the Tech Roll Up Pant and their denim ensembles always gave the brand a more fashionable touch than your usual Pelle Pelle fit. One of the first streetwear brands to include five panel caps into their collections before Supreme made them the hottest item on the planet around ten years later. Early adopters of the brand also included the likes of De La Soul and A Tribe Called Quest. Not only due to their on point PR campaigns, also featuring rapper and actor Mos Def (Now Yasiin Bey), who manifested his status as the poster child of conscious rap in 1999 by releasing his debut Black On Both Sides on Rawkus Records. So let’s get excited for what to come and inspired for your next thrifting trip by checking out these five brands ready for a comeback to our closets.įounded in New York in 1989 Triple 5 Soul was the go-to brand for every hiphop head in the 90’s and early 2000’s. Some brands of this list have disappeared, some eke out their miserable existence at cheap department stores, and one of them even announced a comeback for 2023. But for every Karl Kani there are dozens of hip hop influenced fashion brands that disappeared or in the worst case became cheaply-priced and even more cheaply-designed licensing brands hanging off the racks at TK Maxx. Brands like Karl Kani (launched in 1989), even though off the radar for almost 20 years since their heydays of the early 2000’s have managed a successful comeback even into the mainstream. Not only in music, but especially in fashion nowadays and there are no signs of change. Hip hop is still the main influence on everything.
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